No Fear Diamond Buying


What’s the occasion?  A birthday celebration?  An important anniversary?  To declare, “I love you!” Or to ask, “Will you be mine forever?”  Whatever the emotion, nothing commemorates the moment quite like a diamond.  However, the one emotion that has no place in the diamond-buying process is fear.

If you’re like most people, you know little or nothing about  how to buy a diamond. That’s why the American Gem Society came into existence over 70 years ago.  Thanks to these gemological pioneers, we now have precise standards for evaluating diamonds, commonly known as the 4 Cs: Cut, Color, Clarity, and Carat Weight.  The American Gem Society Diamond Grading Standards evaluate three of the four value factors — cut, color, and clarity — on its own 0–10 scale.  The scales begin at 0 (zero), the highest grade, and go down to 10, the lowest.  The three factors are expressed separately along with the fourth factor, the carat weight of the gemstone, for the final AGS Grade.  This “science of diamonds” helps take the fear out of buying a diamond.

When buying diamonds, ask that your diamond be accompanied with a Diamond Quality™ Certificate.